The launch of the show was held at Suvarna Temple in Powai
Ekta Kapoor's Naagin is one of the most anticipated shows. A finite series, it is based on the folklore of the Icchadhari naagin (snakewoman). The show stars Arjun Bijlani, Adaa Khan and Mouni Roy in lead. Keeping with the theme of the show, the launch was held at Suvarna Temple in Powai. The temple is dedicated to the Snake Gods and has a distinct charm about it. They were joined by actress Sudha Chandran who plays Arjun's mother on the show. The handsome actor was also the emcee for the evening. Arjun introduced the show and welcomed his leading ladies, Adah and Mouni.
They also performed a small skit to raise the curiosity levels for the show. It has Arjun performing Puja with Sudha Chandran and getting distracted with hissing noises. He gets up and meets Shivanya (Mouni Roy) who falls in his arms. Adaa Khan who plays the vengeful Naagin Shesha in the show made a stunning entry in a black Amrapali costume with elaborate jewellery. She looked resplendent. She was wearing a stringed piece of jewellery that resembled an armour. Mouni kept it simple in a red salwar kameez. It was followed by an audio visual presentation of the show. Directed by Santram Verma, the show is shot across Rajasthan. Spectacular scenes of the sunset with the setting of the Gajner Fort of Bikaner. The show has a lavish production design and the locales are well thought of. Talking about the supernatural theme, Arjun said, "Like people believe in God, they also believe in supernatural powers. This show is an unique one due to its concept."