After the successful run of their Swachh Bharat episodes on Taarak Mehta Ka Ooltah Chashmah (TMKOC), Neela Tele Films has now captivated the audiences with their current story on the girl child.
"We decided to highlight the problem of female infanticide and create awareness about it. We are trying to do our bit to convey the social message in an entertaining and humourous manner," says Asit Kumarr Modi, producer of the show and director at Neela Tele Films Private Limited.
The producer has always focussed on delivering social messages through his shows. In the current track, Daya's motherly love come to the fore when she finds an abandoned baby girl at a temple and brings her home. "Children are a blessing from God. In today's world, girls are no less than boys. Both should be provided with basic amenities like education and with equal opportunities. I am really happy that the producer addressed this crucial subject on the show," comments Disha Vakani, who plays Dayaben.
"Our ongoing track based on Beti Bachao is of great significance to everyone in our team and has gained much appreciation, so much so that TMKOC has come to be recognised as a platform for a positive and progressive India. We earnestly hope that our efforts will bring about a positive transformation in our audiences' perception towards the girl child. If we can influence even one percent of our viewers, it will be the start to a great change in our society," says the producer.
Taarak Mehta Ka Ooltah Chashmah is produced by Neela Tele Films, conceived and designed by Asit Kumarr Modi.