MC Stan: Indian Hip-Hop Sensation Sets New Standards in Brand Collaborations

MC Stan: Indian Hip-Hop Sensation Sets New Standards in Brand Collaborations

• TvTalks Team
• 2024-01-13T16:15:00+05:30

MC Stan, the luminary hip-hop artist has not only conquered the music scene with his disruptive rap music, but also emerged as a trailblazer in the world of brand collaborations, solidifying his status as a pioneer in Indian hip-hop. Rising to fame with his prominent hit album ‘Tadipaar’ in 2020 to his renowned song ‘Basti Ka Hasti’ in 2022 and going on to become the champion of reality TV show Bigg Boss Season 16, Stan has not only become a household name but a trendsetter in the realms of branded content.

MC Stan has managed to cement his status over the years as a powerhouse of talent for brands with a 100% hit rate on collaborative campaigns. From Netflix to Amazon Prime and Spotify, Stan’s midas touch turns every brand interaction into viral gold. His recent brand collaboration with Fireboltt featuring Indian cricket icon MS Dhoni also received enough traction on social media and got the media buzzing to talk about the campaign.

Stan’s creative genius weaves brand narratives into his signature flow, captivating millions of views across social media. His collaboration with Netflix for the promotion of Jamtara Season 2 wherein Stan can be seen leveraging his viral catchphrase “80,000 Ke Joote”, amassed a staggering 36 million views and 3.4 million likes, underscoring the immense success of the campaign. The campaign is also believed to be the highest viewed video on Netflix India’s socials.

Stan also collaborated with Amazon Prime in a unique narrative twist for FARZI, captivating audiences with his signature storytelling style. The recap of FARZI, delivered in Stan’s distinctive fashion, earned the brand over 25 million views and 2.5 million likes, further etching his name in the history of successful brand collaborations.

His resonance with Spotify extended to their 2023 artist recap campaign which amassed over 27 million views. Stan also did a brand interaction with Garnier while he was in the Bigg Boss house which shot up the searches for the brand by 80% in less than 24 hours. His collaboration with Fireboltt marks a historic moment in media as the campaign stirred significant excitement in the media business with over 12 million views and 1 million likes in less than a week of it going live on Stan’s Instagram, solidifying his position as a brand’s favourite.

Sharing his thoughts, MC Stan says, “I feel immensely grateful to have the opportunity to collaborate with such iconic brands where it’s ​​not just about delivering content but creating unique narratives that resonate with the audience too. It has been an incredible experience for me working with brands so far and I look forward to being a part of more exciting campaign briefs in 2024 and beyond!”

Having worked with some of the leading brands in the country, MC Stan has successfully established himself as the go-to artist for brands seeking not only visibility but also creative excellence. His distinctive style has made him a driving force in the industry, offering brands unparalleled reach and engagement. As we step into 2024, MC Stan stands poised to continue revolutionizing brand collaborations, leaving an indomitable impact on the world of music and beyond.

About MC Stan ‘BASTI KA HASTI’ aka MC Stan aka Altaf Tadavi is a pioneer of Indian hip-hop. His childhood revolved around Qawwali music being played at his home. Later, he drew inspiration from Lil Wayne, Eminem, Busta Rhymes, The Black Eyed Peas,Tupac, with Rakim having the most influence on him. He escalated to B-boying and beat-boxing before finally elevating to Rapping-the third element of hip-hop, that he is popularly well known for today. He was loved across the globe in Bigg Boss Season 16 and won the trophy one side, also is the most engaged Indian artist on Instagram and also broke the record for the most watched Instagram live by any Indian breaking Shah Rukh Khan and Virat Kohli’s records.